If you want style as well as comfort in your wide fit shoes, options in the current footwear market are few and far between. In reality most brands in this space approach wide fitting shoes as if they are the solution to a problem. In this respect DUO bucks the trend, what we do is invest our time in shapes rather than problems.
Producing width fitting shoes starts with the creation of an imaginative product, borne of customer feedback and often focused on a particular need. Although there are some limitations on what can be achieved with wide fit shoes (some shapes simply do not work on a wide fitting shoe), this first stage is entirely creative. With silhouettes determined, the team can focus on texture, fabric and colour – this is where the next season’s trends, eagerly researched within the team, begin to take centre stage.
It is then that our fit experts earn their stripes, working tirelessly to ensure whatever shape you happen to be DUO’s shoes will work for you. It’s a complex process involving lasts (the mould upon which a shoe is crafted to give it shape, leather cutting, heel guards and of course the overall look and feel of the shoe when all individual amendments have been made.
So making a pair of wide fitting shoes, especially a pair that prioritises style and fit, takes artistry across a diverse range of skills – and that’s just to design (production is a whole new matter!). Yet when all is said and done all that effort is to ensure when you step into a pair of DUO's width fitting shoes you look and feel great in equal measure.